Tuesday, February 18, 2020

Traditional Management Systems VS. CRM And SCM Essay

Traditional Management Systems VS. CRM And SCM - Essay Example The paper shall first compare traditional management with CRM in the first section then secondly, it shall compare traditional management with SCM. In conclusion, it is evident that both customer relationship management systems and supply chain management systems create increased efficiency, achieve more costs savings and generate greater profits for organizations that implement them. Customer Relationship Management (CRM) is a strategy used to learn more about customers’ needs and behaviors in order to solidify their loyalty to the business’s offerings (Wailgum & Patton, 2011; â€Å"What Is CRM?,† 2010). This strategy enables businesses effectively utilize their resources to increase their knowledge of the behavior and value of their target customers. This increased insight enables businesses to identify and target the best customers, customization and/or personalize their products and services, track customer contacts, add cross-sell and upsell opportunities, reduce costs and increased overall profitability. CRM may mean different things to different industries but, ultimately, its purpose is to help organizations derive competitive advantages that will sustain their long-term profitability. This section shall differentiate traditional management systems from CRM in terms of differences in approaches, achieving efficiencies, costs savings, a nd firm profitability. Differences in approaches (empowering customers, becoming a trusted partner) A good example that could be used in comparing traditional management systems with CRM is the marketing function of an organization. Under traditional management systems the marketing was product-based and company focused. Management was more concerned with how much control they have on the message conveyed to the customer. In these cases the company was the active participant in the marketing process whereas the consumer was inactive or passive. In contrast under CRM, customers are empowered for example Dell customers can configure their computers prior to ordering through Dell’s website. CRM enables companies to ensure that only those products or services that consumers want are produced. This alters organizations’ marketing strategies from the traditional push to pull strategies. Furthermore, the increased consumer participation that is encouraged by CRM enables organ izations to understand their customer requirements better. This makes organizations that have CRM become more trusted partners than those firms that are stuck on traditional management systems. Achieving efficiencies CRM management systems are generally supported by information and technology (IT) solutions that are designed for the unification of customer information (Kumar, 2011). Where these solutions are well integrated with other business systems in an organization and /or with partner organizations, the company can be able to centralize all its customer information in a few IT applications. This means that senior management can easily be presented

Monday, February 3, 2020

Competences for Nurse Educators Assignment Example | Topics and Well Written Essays - 250 words

Competences for Nurse Educators - Assignment Example From this discussion it is clear that the ways in which nurse educators are prepared vary depending on the roles and site of teaching. Master’s prepared nurses take the role of instruction in practice environments, in staff development programs, associates in faculties and as clinical preceptors. Those who want to take up long term faculty teaching positions in educational institutions need doctorate qualifications. Nurse educators with master’s qualification are also advised to have certifications in their areas of specialization inside the entire discipline.  This study declares that  nurse educators are expected to combine competences in clinical expertise and strong passion for teaching. They have a role to prepare new nurses and advance developments in the practice of healthcare. As such, nurse educators have a strong background in the clinical settings, desirable communication skills and are culturally competent. They must be flexible to fast adapt new curricu la and developments as a result of innovations in their field as well as evolutions in the environment of practice. As a nurse educator the reporter will be conducting research, publishing, shaping public policy, engaging in service to the community and preparing grant proposals.  The field presents a bright career outlook given there is significant shortage of nurses hence a huge demand for persons to teach in nursing schools, public health organisations and other healthcare settings such as hospitals.